www.sirbobbysbreakthroughauction.com 

A unique auction and ball in memory of former England football manager Sir Bobby Robson and breast cancer campaigner Sally Balch are being held this October. The event raised approx. £200,000 for Breakthrough Breast Cancer and the Sir Bobby Robson Foundation.

The Sir Bobby Breakthrough Auction and Ball was held 30 years after one of the legendary manager's greatest achievements, winning the UEFA Cup with Ipswich Town in 1981. The auction ran for two weeks during Breast Cancer Awareness Month this October, from 8-23 October 2011. The ball took place at The Apex in Bury St Edmunds, Suffolk, on 20 October.

Sally Balch was a founding member of the Breakthrough Suffolk group and died of breast cancer in 2004. Sir Bobby died of cancer in 2009 following a long fight with the disease.

The event is endorsed and backed by the FA Chairman David Bernstein, the Robson family and Delia Smith, who will be attending the ball, as well as former Ipswich stars, including Mick Mills, Ipswich captain for 10 years during Sir Bobby's reign as manager.